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2b-demand is ideally a follow-up programme to 2b-commercial; however, it can stand alone when required. This programme expands on the holistic & commercial brand understanding of 2b-commercial to complete the picture via an understanding of the brand interface at the point-of-purchase.

The overall objective of the programme is to provide:

  • knowledge of the interaction between the consumer, shopper & customer of a brand & the impact at the point-of-purchase to enable meaningful insight & hence compelling strategic recommendations

Thus the programme focuses on applying advanced insight to a business project via a demonstrated understanding of:

  • the demand interface of a brand at the point-of-purchase, specifically the role & dynamics of the:
    • consumer
    • shopper
    • customer
  • the customer landscape in SA & shifting trends
  • what to take in to account at the upfront project stage & final presentation
The programme comprises a half day, with an exercise for completion before the session & a case study to ensure learning integration.
 
"Armed with an honest understanding of the brand, you are now free to explore how to move it forward. Your goal here is simple, to leave your competitors gasping for breath" Leo Burnett